misfit

Branding!
Our most beloved process.

Phase 1

Research

We study your brand, audience and competitors to understand what works, what doesn’t and where the real opportunities are.

Phase 2

Strategy

We translate insights into a clear plan: positioning, messaging and priorities that define how your brand should behave, communicate and grow.

Phase 3

Sketching

We turn the strategy into visual ideas, exploring multiple directions on paper to test layouts, symbols and typographic routes before anything is refined.

Phase 4

Vectorizing

We refine the strongest sketches into precise vector artwork, adjusting form, spacing and proportions so the logo is sharp, scalable and ready for application.

Phase 5

Designing

We apply the visual identity across key touchpoints, building layouts, typography, colour and imagery into a coherent design system that works in the real world.

Phase 6

Presentation

We reveal the final identity in context, walking through the concept, rationale and key applications so every decision is clear and the work is ready to launch.

Branding is
what we do!

Branding is the core of our studio, not a side service. We dig into who you are, what you stand for and why anyone should care, then turn that into a clear, recognizable identity. Names, logotypes, colours, typography, tone of voice, launch campaigns – everything we design exists to sharpen how your brand shows up in the world and how it is remembered. You'll see brand systems, not random visuals; identities that hold together across websites, campaigns, packaging and social, not one-off logos. Our work lives where strategy and design meet, so every piece you see here started from a brand problem and ended as a brand solution.

Some of our proudest branding projects.

Packaging design.

Phase 1

Research

We study your brand, audience and competitors to understand what works, what doesn't and where the real opportunities are.

Phase 2

Market Analysis

We translate insights into a clear plan: positioning, messaging and priorities that define how your brand should behave, communicate and grow.

Phase 3

Concepting

We turn the strategy into visual ideas, exploring multiple directions on paper to test layouts, symbols and typographic routes before anything is refined.

Phase 4

Designing

We refine the strongest sketches into vector artwork, adjusting form, spacing and proportions so the logo is sharp, scalable and ready for application.

Phase 5

Presentation

We apply the visual identity across key touchpoints, building layouts, typography, colour and imagery into a coherent design system that works in the real world.

Phase 6

Print Oversight

We reveal the final identity in context, walking through the concept, rationale and key applications so every decision is clear and the work is ready to launch.

We also do
packaging.

Branding is the core of our studio, not a side service. We dig into who you are, what you stand for and why anyone should care, then turn that into a clear, recognizable identity. Names, logotypes, colours, typography, tone of voice, launch campaigns – everything we design exists to sharpen how your brand shows up in the world and how it is remembered. You'll see brand systems, not random visuals; identities that hold together across websites, campaigns, packaging and social, not one-off logos. Our work lives where strategy and design meet, so every piece you see here started from a brand problem and ended as a brand solution.

Some of our proudest packaging projects.

Web design & development

Phase 1

Research

We study your brand, audience and competitors to understand what works, what doesn't and where the real opportunities are.

Phase 2

Market Analysis

We translate insights into a clear plan: positioning, messaging and priorities that define how your brand should behave, communicate and grow.

Phase 3

Concepting

We turn the strategy into visual ideas, exploring multiple directions on paper to test layouts, symbols and typographic routes before anything is refined.

Phase 4

Designing

We refine the strongest sketches into vector artwork, adjusting form, spacing and proportions so the logo is sharp, scalable and ready for application.

Phase 5

Presentation

We apply the visual identity across key touchpoints, building layouts, typography, colour and imagery into a coherent design system that works in the real world.

Phase 6

Print Oversight

We reveal the final identity in context, walking through the concept, rationale and key applications so every decision is clear and the work is ready to launch.

We design
& develop

Branding is the core of our studio, not a side service. We dig into who you are, what you stand for and why anyone should care, then turn that into a clear, recognizable identity. Names, logotypes, colours, typography, tone of voice, launch campaigns – everything we design exists to sharpen how your brand shows up in the world and how it is remembered. You'll see brand systems, not random visuals; identities that hold together across websites, campaigns, packaging and social, not one-off logos. Our work lives where strategy and design meet, so every piece you see here started from a brand problem and ended as a brand solution.

Some of our proudest Websites.

Product photography

Phase 1

Research

We study your brand, audience and competitors to understand what works, what doesn’t and where the real opportunities are.

Phase 2

Market Analysis

We translate insights into a clear plan: positioning, messaging and priorities that define how your brand should behave, communicate and grow.

Phase 3

Concepting

We turn the strategy into visual ideas, exploring multiple directions on paper to test layouts, symbols and typographic routes before anything is refined.

We shoot
your products.

Branding is the core of our studio, not a side service. We dig into who you are, what you stand for and why anyone should care, then turn that into a clear, recognizable identity. Names, logotypes, colours, typography, tone of voice, launch campaigns – everything we design exists to sharpen how your brand shows up in the world and how it is remembered. You'll see brand systems, not random visuals; identities that hold together across websites, campaigns, packaging and social, not one-off logos. Our work lives where strategy and design meet, so every piece you see here started from a brand problem and ended as a brand solution.

Some of our proudest photoshootings.

ADS & Campaigns

Phase 1

Research

We study your brand, audience and competitors to understand what works, what doesn’t and where the real opportunities are.

Phase 2

Market Analysis

We translate insights into a clear plan: positioning, messaging and priorities that define how your brand should behave, communicate and grow.

Phase 3

Concepting

We turn the strategy into visual ideas, exploring multiple directions on paper to test layouts, symbols and typographic routes before anything is refined.

We launch
campaigns.

Branding is the core of our studio, not a side service. We dig into who you are, what you stand for and why anyone should care, then turn that into a clear, recognizable identity. Names, logotypes, colours, typography, tone of voice, launch campaigns – everything we design exists to sharpen how your brand shows up in the world and how it is remembered. You'll see brand systems, not random visuals; identities that hold together across websites, campaigns, packaging and social, not one-off logos. Our work lives where strategy and design meet, so every piece you see here started from a brand problem and ended as a brand solution.

One of our proudest campaigns.

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